Foresight invests in personalisation platform Fresh Relevance to support their growth plans

ABOUT FORESIGHT GROUP

Foresight Group is a leading independent infrastructure and private equity investment manager with over £2.7 billion under management. The fund provides growth capital to growing businesses in the UK.

ABOUT FRESH RELEVANCE

Fresh Relevance is a SaaS email marketing and web personalisation platform providing online retailers with personalised customer experiences and real-time marketing tools across desktop and mobile. Key features of the platform include triggered emails, web personalisation and real-time behavioural marketing, all of which aim to replicate the personalised experience familiar across market leading eCommerce businesses.

ABOUT THE DEAL

Foresight invested £2.15m to support Fresh Relevance’s growth plans. The investment enables the company to accelerate their expansion across North America, explore market opportunities in new territories and further extend our in-house development capabilities.

OUR WORK

We advised Foresight on their investment into Fresh Relevance by providing financial due diligence and advising on key deal structuring matters.