Hong Kong PR firm PRIME acquired by Purple

ABOUT PURPLE

Purple is an independent public relations and communication agency offering a boutique in-house approach. Purple’s services cover press relations, editorial procurement, product placement and high profile event management. A specialist knowledge of the beauty, fashion, lifestyle and entertainment industries gives unrivalled insight into brand positioning and sustaining meaningful press coverage.

ABOUT PRIME

PRIME is a boutique PR agency that prides itself in providing a flash of inspiration and creativity to your company’s communications. PRIME adopts a hardworking approach to PR and achieves solid results and excellent press coverage for its clients.

ABOUT THE DEAL

Purple acquired 100% of PRIME to bring together the Hong Kong based PR agency, a leisure and lifestyle public relations agency delivering clever and creative campaigns that play out in traditional, online and social media platforms, and Purple PR, a London, New York and LA communications strategist.

OUR WORK

We acted as financial adviser to Purple on their acquisition of PRIME.